A recent survey of entrepreneurs and executives on B2B content marketing found that 61 percent say that producing enough and/or engaging content is their top challenge.
Karen Leland brings to the table over 25 years of extensive experience with content development. Her work as a journalist, blogger, training program designer, speechwriter, webinar developer, freelance reporter, author and marketing copywriter informs her deep knowledge of content marketing.
Our process begins with a brand and business audit to fully understand the types, tone, and topics of content that will work best for your company. Next we conduct SEO research to determine what key words and phrases should be woven into the content developed. Finally, we work with you to create, implement and measure a content strategy for maximum marketing impact.
A well-executed, ongoing content marketing strategy can grow the traffic of qualified potential customers to your site, raise your profile as an expert in your field and increase your search engine ranking through an influx of inbound links.
Specialists in gleaning and repurposing your existing content and developing new work, we offer value-rich, highly branded content that can take the form of original writing, ghostwriting or expert content and includes:
- E-book/White Paper Development
- Blog Posts
- Webinars, Training Programs and Keynote Speeches
- Newsletter Design and Development
- Feature Articles
- Book Proposals and Full Manuscripts
E-book/White Paper Development
SMG will work with your existing expertise to write, create and produce a short white paper or longer-format e-book for use as a lead-nurturing and lead-generation tool.
To begin, we will create a six-month editorial calendar that focuses on a wide variety of topics related to your business expertise and experience. Once topics have been established, interviews with the client will generate draft blog posts to be written in your language and voice and include, when appropriate, relevant statistics, studies, expert interviews and how-to content. The posts may also contain audio and/or video as appropriate.
Webinars, Training Programs and Keynote Speeches
A continuing staple of the content world, training programs — both online and off — are a powerful way to promote your expertise in a given area. SMG works with our clients to turn their proprietary principles, practices, models and other information into streamlined, high-energy, content-rich trainings, webinars and keynote speeches. Based on the principles of adult learning theory and integrating appropriate design and technology elements, these programs are customized to fit the unique needs of each client’s brand and business.
Newsletter Design and Development
Want to send out a professional monthly or quarterly e-newsletter but lack the time or writing skills to put one together? SMG can write, design and/or distribute a high-style, high-content newsletter that nurtures your ongoing relationship with clients and helps convert prospects to customers.
SMG will work with you to determine appropriate article topics and pitch relevant magazines and/or major blog sites your bylined guest article. SMG can also ghostwrite or edit, as needed, the draft article for publication based on your unique content, editorial voice and point of view.
Book Proposals and Full Manuscripts
We can assist you in the conceptual development of a book proposal and, if requested, draft a full document based on the ideas and information you provide. SMG can create a fleshed-out book proposal that includes the following sections: Overview, About the Author, Books on a Similar Topic, Promotion Plan, Part Outline (if applicable), Chapter Outline, Table of Contents and Sample Chapter. In addition, we offer ghostwriting services for full book manuscripts based on the client’s content, voice and brand.
Based on an extensive client interview, SMG will write, produce and record a series of 10-to-15-minute podcasts with the client for publication on the their website as a downloadable giveaway, a product for sale or a bonus for their newsletter. All podcasts are uploaded onto iTunes as well as the client’s website.
Relying on source material provided by the client and independent research conducted by SMG, we can write and set up for automatic posting up to a year’s worth of tweets. For authors, using your book manuscript as the basis, we extract and post a year’s worth of tweets.