Most experts, entrepreneurs and small business owners are so busy working in their day-to-day business that they don’t have the time or knowledge needed to do the branding and marketing required to build their business.
Our solution to this inherent small-business problem is to collaborate with clients to implement the Modern Marketing Pyramid™ — a strategic and comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media.
In our intensive three- to six-month marketing process, we provide you with the front-end consulting and back-end implementation needed to get your message out to the public, preferred potential customers and targeted media. Projects, which are customized based on your unique needs and objectives, may include:
Branding and Marketing Strategy Development
Using the SMG Brand Mapping Process©, we will work with you to create and articulate a consistent brand message across all traditional and new media platforms. SMG will recommend the best strategic path and timeline for your business including which social media avenues, PR efforts and marketing strategies will help you meet your business goals.
We will optimize your existing content and create new material as the basis for marketing your expertise and business. Projects may include ghostwriting blogs, e-books, white papers, newsletters, tweets and articles for publication and producing podcasts and other content-rich collateral for marketing your business and building your brand.
Thought Leadership and Media Outreach
SMG considers over 30 possible strategies to gain exposure for your business and brand, determines which ones will give you the highest leverage, and executes their implementation. Projects may include: social bookmarking, virtual book tours, press-release campaigns to mainstream media, blogger outreach, speaking engagements and others.
Social Media Setup and Management
Calling on our constant research in the ever-changing social media landscape, we will create, revise and make recommendations to your social media, including but not limited to: LinkedIn, Twitter, Facebook and YouTube. Once established, SMG can also manage your social media on an ongoing basis to maximize robust participation within your online community.
Working with our award-winning Web design partner, we can help you craft a content-rich, SEO-optimized website that acts as a lead-capture, lead-nurturing and lead-conversion tool. SMG will advise, oversee and coordinate the core elements to be included in your new website and then write the copy that reflects your most authentic brand and message.
I bring over 25 years of experience as a management consultant, keynote speaker, best-selling author, freelance writer and marketing/PR consultant to my clients. I don’t just make recommendations; I work as a virtual member of your team to implement the marketing and branding activities needed to move your business to the next level of modern marketing.