The Modern Marketing Blog
Liar, liar pants on fire. That’s how I might describe the most recent spate of back-and-forth insults the GOP candidates have been slinging at each other — small hands, sweat patterns and the like.
3 Ways A Brand Is Assessed
It was a banner night for Bernie Sanders, who at 55 percent handily beat out Hillary Clinton to win the New Hampshire primary. Bernie was able to hit this
And we’re off to the races… With last night’s Iowa Caucus action, the personal brands of the candidates became front and center once again.
As a personal branding consultant, I’ve been watching this election cycle
I realized that part of the success of Star Wars: The Force Awakens lay in Abrams’ masterful treatment of the brand itself — treatment any entrepreneur or enterprise can learn from.
Personal Branding Consultants Can Help You Get Hired
Last month a high-powered marketing manager called me and told me she was in need of personal brand consulting to brush up on her personal brand and
Your cell phone may be hurting your sex life
The man sitting next to me on the early morning flight from San Francisco to Newark was talking intensely. “I don’t give a damn what he
Brand Identity and Online Dating
In hopes of bringing my readers the widest possible range of information about brand identity, personal branding and modern marketing, I’ve decided to create a post series called “The Best
Personal Branding of The Democratic Candidates
In last week’s blog post I wrote about the personal branding of the Republican Candidates. This past Saturday the Democratic presidential candidates followed suit, and I paid attention to
Personal Branding Lessons For Business People
Watching the Republican presidential debate tonight, I took note of how the candidates’ personal brands played out. Here are 3 personal brand lessons business people can learn from just
True confessions: When I first started blogging about a decade ago, I wrote a post for a top 10 website where I made what I thought was an innocent off-the-wall comment, meant to be (at
With the 85th Academy Awards around the corner, entrepreneurs can pick up a host of personal and business branding lessons by paying attention to who has been nominated — and who hasn’t. Consider the following
There are certain holiday foods that grab a hold of us (traditionally speaking) and won’t let go. They form a habit out of our favorite recipes and if they’re missing from the feast, well something
Multipliers: How the Best Leaders Make Everyone Smarter Read more
Drawing on interviews with more than 150 executives and on her own experience as the former vice president of Oracle University, Liz Wiseman, author of the book
Any small businessperson who currently swims in the swirling mass of a high-pressure workplace doesn’t need another study to tell him or her that they have reached their limit. However, just in case your overflowing