The Modern Marketing Blog

5 Personal Brand Tips To Keep Your Career Options Open

March 23rd, 2016 | Karen Leland
The Week of April 4th Is Explore Your Career Options Week If you want to keep your career options open, be aware that a strong personal brand on social media can help or hurt. According Read more

Substance VS Style For The Candidate’s Personal Brands

Substance VS Style For The Candidate’s Personal Brands
March 3rd, 2016 | Karen Leland
Liar, liar pants on fire. That’s how I might describe the most recent spate of back-and-forth insults the GOP candidates have been slinging at each other — small hands, sweat patterns and the like. Donald Read more

3 Ways Voters Assess A Candidates Brand

February 10th, 2016 | Karen Leland
3 Ways A Brand Is Assessed It was a banner night for Bernie Sanders, who at 55 percent handily beat out Hillary Clinton to win the New Hampshire primary. Bernie was able to hit this Read more

Hillary, Can You Feel the Bern’s Personal Brand?

February 2nd, 2016 | Karen Leland
And we’re off to the races… With last night’s Iowa Caucus action, the personal brands of the candidates became front and center once again. As a personal branding consultant, I’ve been watching this election cycle Read more

Why JJ Abrams Got the Star Wars Brand Right and Why You Care

December 28th, 2015 | Karen Leland
I realized that part of the success of Star Wars: The Force Awakens lay in Abrams’ masterful treatment of the brand itself — treatment any entrepreneur or enterprise can learn from.

3 Ways Personal Brand Consulting Can Help Your Career

December 13th, 2015 | Karen Leland
Personal Branding Consultants Can Help You Get Hired Last month a high-powered marketing manager called me and told me she was in need of personal brand consulting to brush up on her personal brand and Read more

How Cell Phones Hurt Your Love Life and Personal Brand

December 8th, 2015 | Karen Leland
Your cell phone may be hurting your sex life The man sitting next to me on the early morning flight from San Francisco to Newark was talking intensely. “I don’t give a damn what he Read more

Does Brand Identity Play A Role In Online Dating?

November 23rd, 2015 | Karen Leland
Brand Identity and Online Dating In hopes of bringing my readers the widest possible range of information about brand identity, personal branding and modern marketing, I’ve decided to create a post series called “The Best Read more

Personal Branding Lessons From The Democratic Presidential Debates

November 17th, 2015 | Karen Leland
Personal Branding of The Democratic Candidates In last week’s blog post I wrote about the personal branding of the Republican Candidates.  This past Saturday the Democratic presidential candidates followed suit, and I paid attention to Read more

Personal Branding Business Lessons From The Republican Presidential Debates

Personal Branding Business Lessons From The Republican Presidential Debates
November 11th, 2015 | Karen Leland
Personal Branding Lessons For Business People Watching the Republican presidential debate tonight, I took note of how the candidates’ personal brands played out. Here are 3 personal brand lessons business people can learn from just Read more

Are You Sick and Tired Of Counting Characters?

Are You Sick and Tired Of Counting Characters?
April 10th, 2013 | Karen Leland | 4 Comments
Lately I’ve been realizing that small and insignificant, but necessary, items eat up a significant portion of my worktime. For example – counting the amount of characters or words I’m using when composing something. Character Read more

Spring Cleaning for Your Brand

Spring Cleaning for Your Brand
April 2nd, 2013 | Karen Leland
Every spring, I get an itch to go through my closets and rid myself of clothes that no longer seem to suit me. What begins as a sartorial purging usually expands into a clearing out Read more

How to Market a Little-Known Product

How to Market a Little-Known Product
March 11th, 2013 | Karen Leland | 5 Comments
One of the great things about the Internet is that it has leveled the playing field. Today a startup, small business or one-man band can become a player in its field through the use of Read more

How to Deal with Negative Online Reviews

How to Deal with Negative Online Reviews
March 6th, 2013 | Karen Leland | 4 Comments
True confessions: When I first started blogging about a decade ago, I wrote a post for a top 10 website where I made what I thought was an innocent off-the-wall comment, meant to be (at Read more

What the Oscars can teach us about Branding

What the Oscars can teach us about Branding
February 25th, 2013 | Karen Leland | 3 Comments
With the 85th Academy Awards around the corner, entrepreneurs can pick up a host of personal and business branding lessons by paying attention to who has been nominated — and who hasn’t.  Consider the following Read more

Dos and Don’ts for your Profile Photo

Dos and Don’ts for your Profile Photo
February 21st, 2013 | Karen Leland | 4 Comments
If you’re one of those people who thinks that the new year is a good time to post an updated profile picture to your Pinterest page and other social media sites, I would agree. Visuals Read more

Pinterest Boards to Boost Your Brand

Pinterest Boards to Boost Your Brand
February 18th, 2013 | Karen Leland | 4 Comments
As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use the social-media site for business have grown exponentially.  What is Pinterest? The bulletin-board-style social image sharing website is a relatively Read more

Marketing Lessons from the Super Bowl

Marketing Lessons from the Super Bowl
February 14th, 2013 | Karen Leland
It’s no secret that many people watch the Super Bowl for the commercials as much as the competition. By viewing the upcoming spots with your marketing glasses on, you can walk away with a whole Read more

What I Learned From A Yam

What I Learned From A Yam
November 20th, 2012 | Karen Leland
There are certain holiday foods that grab a hold of us (traditionally speaking) and won’t let go. They form a habit out of our favorite recipes and if they’re missing from the feast, well something Read more

Reporter Services Can Be Key To Media Coverage

Reporter Services Can Be Key To Media Coverage
November 13th, 2012 | Karen Leland
In a survey, the Society of New Communications Research, explored how media and journalism are evolving. In the study, journalists reported using more social media in their reporting including: 78% of the journalists surveyed said Read more

Are You a Multiplier or a Diminisher?

Are You a Multiplier or a Diminisher?
November 6th, 2012 | Karen Leland
Drawing on interviews with more than 150 executives and on her own experience as the former vice president of Oracle University, Liz Wiseman, author of the book Multipliers: How the Best Leaders Make Everyone Smarter Read more

Study Shows We Are Overworked and Overwhelmed

Study Shows We Are Overworked and Overwhelmed
October 30th, 2012 | Karen Leland | 8 Comments
Any small businessperson who currently swims in the swirling mass of a high-pressure workplace doesn’t need another study to tell him or her that they have reached their limit. However, just in case your overflowing Read more

How Vacations Help the Business Brain

How Vacations Help the Business Brain
October 23rd, 2012 | Karen Leland | 9 Comments
The thought of this impending time off from the daily in and out of work exhilarates me — and worries me. On the pro side is the anticipation of rest, renewal and relaxation. Weighing in Read more

Mobile Devices Are Creating Meeting Madness

Mobile Devices Are Creating Meeting Madness
October 16th, 2012 | Karen Leland | 5 Comments
A few weeks ago, I was off site at a client’s office facilitating a strategy session. At the start, everyone in the room was constantly checking their cell phones for email messages, texting and attempting Read more

How Small Businesses Land Superstar Clients

How Small Businesses Land Superstar Clients
October 9th, 2012 | Karen Leland | 8 Comments
I did a post for this column on identifying bad clients and knowing when to fire them. In the emails and comments that followed, many of you mentioned the flip side of the coin — Read more