The Modern Marketing Blog

Are You Sick and Tired Of Counting Characters?

Are You Sick and Tired Of Counting Characters?
April 10th, 2013 | Karen Leland | 4 Comments
Lately I’ve been realizing that small and insignificant, but necessary, items eat up a significant portion of my worktime. For example – counting the amount of characters or words I’m using when composing something. Character Read more

Spring Cleaning for Your Brand

Spring Cleaning for Your Brand
April 2nd, 2013 | Karen Leland
Every spring, I get an itch to go through my closets and rid myself of clothes that no longer seem to suit me. What begins as a sartorial purging usually expands into a clearing out Read more

How to Market a Little-Known Product

How to Market a Little-Known Product
March 11th, 2013 | Karen Leland | 5 Comments
One of the great things about the Internet is that it has leveled the playing field. Today a startup, small business or one-man band can become a player in its field through the use of Read more

How to Deal with Negative Online Reviews

How to Deal with Negative Online Reviews
March 6th, 2013 | Karen Leland | 4 Comments
True confessions: When I first started blogging about a decade ago, I wrote a post for a top 10 website where I made what I thought was an innocent off-the-wall comment, meant to be (at Read more

What the Oscars can teach us about Branding

What the Oscars can teach us about Branding
February 25th, 2013 | Karen Leland | 3 Comments
With the 85th Academy Awards around the corner, entrepreneurs can pick up a host of personal and business branding lessons by paying attention to who has been nominated — and who hasn’t.  Consider the following takeaways from Read more

Dos and Don’ts for your Profile Photo

Dos and Don’ts for your Profile Photo
February 21st, 2013 | Karen Leland | 4 Comments
If you’re one of those people who thinks that the new year is a good time to post an updated profile picture to your Pinterest page and other social media sites, I would agree. Visuals Read more

Pinterest Boards to Boost Your Brand

Pinterest Boards to Boost Your Brand
February 18th, 2013 | Karen Leland | 4 Comments
As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use the social-media site for business have grown exponentially.  What is Pinterest? The bulletin-board-style social image sharing website is a relatively new social-media Read more

Marketing Lessons from the Super Bowl

Marketing Lessons from the Super Bowl
February 14th, 2013 | Karen Leland
It’s no secret that many people watch the Super Bowl for the commercials as much as the competition. By viewing the upcoming spots with your marketing glasses on, you can walk away with a whole host Read more

What I Learned From A Yam

What I Learned From A Yam
November 20th, 2012 | Karen Leland
There are certain holiday foods that grab a hold of us (traditionally speaking) and won’t let go. They form a habit out of our favorite recipes and if they’re missing from the feast, well something Read more

Reporter Services Can Be Key To Media Coverage

Reporter Services Can Be Key To Media Coverage
November 13th, 2012 | Karen Leland
In a survey, the Society of New Communications Research, explored how media and journalism are evolving. In the study, journalists reported using more social media in their reporting including: 78% of the journalists surveyed said Read more

Are You a Multiplier or a Diminisher?

Are You a Multiplier or a Diminisher?
November 6th, 2012 | Karen Leland
Drawing on interviews with more than 150 executives and on her own experience as the former vice president of Oracle University, Liz Wiseman, author of the book Multipliers: How the Best Leaders Make Everyone Smarter Read more

Study Shows We Are Overworked and Overwhelmed

Study Shows We Are Overworked and Overwhelmed
October 30th, 2012 | Karen Leland | 8 Comments
Any small businessperson who currently swims in the swirling mass of a high-pressure workplace doesn’t need another study to tell him or her that they have reached their limit. However, just in case your overflowing Read more

How Vacations Help the Business Brain

How Vacations Help the Business Brain
October 23rd, 2012 | Karen Leland | 9 Comments
The thought of this impending time off from the daily in and out of work exhilarates me — and worries me. On the pro side is the anticipation of rest, renewal and relaxation. Weighing in Read more

Mobile Devices Are Creating Meeting Madness

Mobile Devices Are Creating Meeting Madness
October 16th, 2012 | Karen Leland | 5 Comments
A few weeks ago, I was off site at a client’s office facilitating a strategy session. At the start, everyone in the room was constantly checking their cell phones for email messages, texting and attempting Read more

How Small Businesses Land Superstar Clients

How Small Businesses Land Superstar Clients
October 9th, 2012 | Karen Leland | 8 Comments
I did a post for this column on identifying bad clients and knowing when to fire them. In the emails and comments that followed, many of you mentioned the flip side of the coin — Read more

Zen Habits and Simple Productivity

Zen Habits and Simple Productivity
October 2nd, 2012 | Karen Leland | 3 Comments
Every night before I go to bed, I read a book. Depending on my mood, I may paw my way through a foodie memoir, a prize-winning novel, or a popular piece of fiction. Back in Read more

Two Work-From-Home Danger Zones And How To Beat Them Back

Two Work-From-Home Danger Zones And How To Beat Them Back
September 25th, 2012 | Karen Leland | 7 Comments
True confessions. A few days a week, I go to work in my pajamas. Being a member of the estimated 30 million U.S. workers who ply their trade from home at least once a week, Read more

Build Brand Awareness With A Survey

Build Brand Awareness With A Survey
September 19th, 2012 | Karen Leland | 12 Comments
In today’s crowded media landscape, businesses are continually on the lookout for ways to stand apart from their competitors. Enter surveys, a cost-effective method to promote brand awareness. A survey worthy of media attention is Read more

Does Your Small Business Need a Virtual Assistant?

Does Your Small Business Need a Virtual Assistant?
September 11th, 2012 | Karen Leland | 19 Comments
Virtual Assistant. The mere utterance of these words can make a small business owner ecstatic or apoplectic — all depending on their experience with this increasingly popular administrative help. I won’t bore you with the Read more

eBooks: The New Darlings of Small-Business Branding

eBooks: The New Darlings of Small-Business Branding
September 4th, 2012 | Karen Leland
In the world of small business marketing, it sometimes seems like there is a never-ending tension between the “what’s hot now” social media to do and the actual way to execute for maximum business benefit. Read more

Inspiration Breathes Life Into Branding

Inspiration Breathes Life Into Branding
August 31st, 2012 | Karen Leland
One of the first things I do when I start working with new clients on their personal or business brand is to ask them to consider what mood or energy they consciously strive to bring Read more

The Challenge of Hiring Linksters

The Challenge of Hiring Linksters
August 30th, 2012 | Karen Leland | 7 Comments
Picture this: An 85-year-old company founder startled by the scantily clad intern sitting on his desk texting her mom or an angry parent calling to ask why her son’s schedule was changed, impacting the family’s Read more

Using QR Codes For Small Business Marketing

Using QR Codes For Small Business Marketing
August 28th, 2012 | Karen Leland | 10 Comments
While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on his not-so-small noggin. Elmore’s hefty-head experience spawned an ah-ha moment, and today he is the proud Read more

Ten Tips To A Terrific Staycation

Ten Tips To A Terrific Staycation
August 23rd, 2012 | Karen Leland | 8 Comments
This week the weather turned a corner and the looming summer season hit me straight in the face – and left me wishing for a summer vacation spent lazily lying on sandy beaches sipping drinks Read more

‘Ruby Sparks’ Reminded Me That Persuasion Marketing Sucks

‘Ruby Sparks’ Reminded Me That Persuasion Marketing Sucks
August 21st, 2012 | Karen Leland | 16 Comments
“Ruby Sparks” Reminded Me That Persuasion Marketing Sucks “Yup, instead of changing himself, he’s going to try and change her.” That’s what my friend Randy turned to me and said during a pivotal plot point Read more