Over the past 25 years, I’ve successfully worked as a management and marketing consultant, freelance writer, keynote speaker, spokesperson, media guest, freelance writer and reporter, author, sometime exhibiting artist and occasional actress.
Clearly, being a one-trick pony is not my strong suit – and that’s my strong suit.
I believe the power of what I bring to my clients lies precisely in the unique mix of who I am and what I’ve done over the years. Having sat on both sides of the media — as a journalist and a guest — has given me a deep understanding of the intricacies of today’s on- and off-line media environment.
Likewise, the decades I spent doing communications consulting with Fortune 500 companies has infused my systems approach to modern marketing and branding with a solid foundation of best practices.
For more specifics on the ways in which my background might fit with your business needs, below are the small details that make up the big picture of my professional life.
Marketing and Management Consultant
Karen Leland is the President of Sterling Marketing Group, where she helps authors, experts, small businesses and Fortune 1000 companies build stronger brands and businesses using The Modern Marketing Pyramid™ method,— a strategic and comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media.
Drawing on 25 years of consulting experience, Karen takes a systems approach to help her clients effectively navigate the wired world of today’s business landscape while powerfully communicating their messages to the public, potential customers and media.
Karen has worked throughout the United States, Europe, Asia and South America with a highly diverse group of industries. Her clients have included: Apple Computer, Cisco, AT&T, Oracle, Avis Car Rental, Johnson & Johnson, Bank of America, Sprint and Xerox, among others.
Karen Leland is the best-selling author of seven books, which have sold over 350,000 copies and been translated into ten other languages including German, Spanish and Korean.
Time Management In An Instant: 60 Ways to Make the Most of Your Day (Career Press)
Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change (New Harbinger Publications)
Customer Service for Dummies 1st, 2nd and 3rd editions (John Wiley and Sons)
Email In An Instant: 60 Ways to Get Your Message Across with Style and Impact (Career Press)
Public Speaking In An Instant: 60 Ways to Stand Up and Be Heard (Career Press)
Customer Service In An Instant: 60 Ways to Win Customers and Keep Them Coming Back (Career Press)
Freelance Journalist, Blogger, Columnist & Content Developer
Karen Leland has written more than 200 articles on business, food, travel, health and lifestyle for a wide variety of magazines and newspapers, including: Self, Woman’s Day, Inc. Magazine, The Los Angeles Times, Entrepreneur, The Christian Science Monitor, Hemispheres and others.
In addition, Karen has written book proposals, e-books, training advertorials, catalog copy, blogs and marketing and public relations materials for a variety of small businesses and Fortune 500 companies including: Lufthansa Airlines, Marriott Hotels, Banana Republic, American Express and others. She has ghostwritten blogs, e-books and book manuscripts for a wide variety of experts and enterprising clients.
Karen also has extensive experience writing for the Web and developing blog content for various websites, including More.com, allbusiness.com, webworkerdaily.com, realsimple.com, Pinkmagazine.com, Sheknows.com and others.
Karen writes an ongoing small business blog column for The Huffington Post and PsychologyToday.com.
Media Guest and Expert
Karen is a frequent on-air expert on business communications, personal productivity and marketing for radio and television and has been interviewed by The Today Show, Good Morning America, CNN, Bloomberg, Oprah, the Ron Owens Show, Michael Jackson Talk Radio and others. She previously wrote segments and conducted on-camera interviews as a freelance reporter for Comcast.
In her capacity as a publicity expert, Karen has secured bookings in hundreds of media outlets including:
- Ladies Home Journal
- Woman’s Day
- The Wall Street Journal
- Time Magazine
- The New York Times
- The Today Show
- Harvard Business Review
- Good Housekeeping
- Black Enterprise
Keynote Speaker and Spokesperson
Karen is an international keynote speaker for a wide range of conferences and organizations, including: The American Management Association, The American Society of Consumer Affairs Professionals, The Bakersfield Business Conference, The Direct Marketing Association and The Young Presidents’ Organization.
In addition, Karen has been hired as a spokesperson for IBM, Apple Computer, Bank of America, John Hancock and more. Ms. Leland’s spokesperson projects on behalf of her clients have involved giving keynote speeches, workshops and radio and television interviews, presenting at trade shows and conferences and meeting with members of the press.
Artist and Actor
In addition to her work in the business world, Karen has a lifelong commitment to the arts. Her paintings, prints and photography have been shown in the Sausalito Art Festival, the Museum of Fine Arts in Boston, the Triton Museum of Art in Santa Clara, The American Craft Council Show and the Celebration of Craftswomen.
Her passion for the arts encompasses performing as well. Karen has done industrial films, voiceovers and performances on stages throughout the Bay Area and Los Angeles, including The Marin Playhouse, Novato Theater Company, Sonoma Community Theatre, Ross Valley Players and the Shelton Theater, San Francisco.