How to Market a Little-Known Product


One of the great things about the Internet is that it has leveled the playing field. Today a startup, small business or one-man band can become a player in its field through the use of smart online marketing. Here are three examples.

This is a short excerpt from a blog post I did for  Read the rest of the post.

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5 Responses

  1. Linda says:

    Can one just invent a holiday?

  2. Eileen says:

    I’ve never heard of Chase’s Calendar of Events.

  3. Beverly Hilliard says:

    I think the online route is the great equalizer for smaller brands, with just a facebook page and twitter account, as a small business I’ve managed to do a great deal of international business that I never would have gotten. I do wonder about the whether expanding to areas like Pinterest or Instagram would be worthwhile, what is the benefit of these services, do they really produce value?

  4. Nazee Ranker says:

    Do people actually answer those online surveys? I always bypass them.

  5. Dzung Price says:

    The twitter thing seems, great I just can’t understand how to increase my following and presence without bordering on spamming.

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